What does a construction, engineering or landscaping company have to do with the Irish Web Awards. A typical short sighted answer would be nothing, these companies do not operate in the technology space. Well you are wrong, go back two spaces.
It demonstrates they are thinking outside the box. They get the Web, they see it as their future soap box for pushing products and services beyond the conventional Web site. They have been watching this space for sometime and are feeling a little more confident in what it has to offer them in return.
What will they get in return? Visibility and an introduction by friends who operate within this space to others within their community. There is nothing better than a word of mouth for business as its based on trust and everyone in business knows this.
Peter landscaped my gardens. Aidan of Priority Engineering fixed my electric gates and John (Aftar construction) is fitting a log burner and fabricated chimney in my kitchen over the weekend.
Peter and I drink in the same pub, Aidan and I swim in the same pool and John is… well ask him on Saturday 🙂